Konexus Strategy · Knowledge into practiceIndependent thinking. Open learning.
Konexus StrategyLearning & applied intelligence
Learning/Market-entry matrix
Decision lab · Corporate strategy

Market-entry matrix

Change opportunity weights and inspect ranking sensitivity.

Enable JavaScript to use this interactive model. The surrounding lesson explains its assumptions.

Use the model thoughtfully

Change one assumption at a time, explain why the result moves, and name one important factor the model leaves out. Download the scenario to keep a record of your inputs.

Study: From market ranking to entry decision →